Archive for the ‘Uncategorized’ Category
Locle to present at Le Mobile 2.0
Locle will be presenting at Le Mobile 2.0 conference in Paris on Wednesday, March 11 as part of the Selection Zapping.
http://www.lemobile20.com/2009/schedule/selection-zapping-startup-le-mobile-20/
Google Validates Locle with Latitude
Google today announced the release of Google Latitude, their effort at a location-based mobile “friend-finder”. Google’s entry into the space validates Locle’s business model, that location-based advertising will have a significantly higher CPM value than traditional online advertising.
Google’s launch version of Latitude does not bring anything significantly new to the mobile friend-finder space, with well-established players such as Locle, Nulaz, Belysio, Rummble, Aka-Aki, BrightKite and Loopt (http://bdnooz.com/lbsn-location-based-social-networking-links/).
Google seems to be forgetting their own message, that location is a commodity (thanks to their own geoLocation API). A compelling mobile friend-finder application needs more than to show where friends are.
Google’s announced mobile platform support will cover about 30% of the mobile phones in the market today. They have some catching up to do with Locle’s 70% market support.
Google Latitude is being released as YASN (yet another social network) with no support of external social networks and communities.
However, Googles established install base of Google Maps for Mobile will give everyone a run for their money.
But should Google be getting into the “buddy finder” software business. Their mission is to sell more advertising. They should be focused on providing the tools and technologies to established companies to drive more location-based, mobile and social traffic that can be monitized with Google’s AdWords machine.
http://googlemobile.blogspot.com/2009/02/locate-your-friends-in-real-time-with.html
http://googleblog.blogspot.com/2009/02/see-where-your-friends-are-with-google.html
New Eircom Campaign for Locle
Eircom have launched a new online marketing campaign for the white-label Locle for Eircom.net application. It looks slick and is hitting the spot with significant increase in user registrations from the Irish market.
Locify not like Locle
Mike Butcher of TechCrunch UK reviews Manchester-based Locify and compares them to Dublin-based Locle.
“It reminds me slightly of the Irish Locle startup, a new mobile application that lets users see where their friends and family are without the need for GPS or mobile network operator location based services. However, Locle is much more social in that it integrates with social application platforms such as Facebook, Bebo and MySpace to bring social networking functionality to the phone. Locify is much more of a platform.”
We agree 
http://uk.techcrunch.com/2008/07/30/locify-makes-mobiles-location-aware/
Guardian UK thinks Location’s time has finally come
“…The spread of social networks will enable you to see where your friends from Facebook or LinkedIn are (if they give permission) and for friends and family to follow you…”
“New services include … Locle.com, which will use Loki to show where your friends are on social networks.”
http://www.guardian.co.uk/technology/2008/jul/24/mobilephones.wifi
